Strategic Positioning

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Strategic positioning refers to how companies want to be perceived by their customers and employees. This is at the core of business consistency.

Why establish a business strategy?

For its impact on your team

Only by establishing a clear, precise and logical plan will you be assured that your entire team is moving in the same direction. Your employees will also feel reassured about the company’s future.

For the impact on your customers

You will develop the image of a responsible company and a united team, while gaining notoriety and building a better image for your current and future customers.

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When to establish it?

Whether you are starting up or are adapting to a changing environment, a strategic approach is essential to remaining efficient and relevant.

The interventions that will build your strategy

We can accompany you and your organization in the execution of your project

Strategicanalysis

Defining
the opportunity

  • Analysis of the internal situation
  • Analysis of the external environment
  • Analysis of development potential
  • Definition of purpose and expectations

Strategicplanning

Solidifying
the strategy

  • Definition of the vision and mission
  • Selection of quantified objectives
  • Prioritization of business opportunities
  • Facilitation of a planning retreat

Strategicexecution

Implementing
the strategy

  • Implementation of the project portfolio
  • Organizational design and structure
  • Resource allocation and management
  • Change management

Strategicmonitoring

Assessing
selected strategies

  • Analysis of discrepancies between objectives set and results obtained
  • Action plan

Steps for a complete strategic planning: